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Mark Stiving, PhD, MBA


Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.

Sought after as a trusted advisor, Mark has consulted, trained and/or coached hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs untangle confusion about pricing. All businesses can benefit from Mark’s value-based pricing strategies to capture their true worth, from start-ups to seasoned enterprises.

Pricing has been a lifelong passion for Mark. As a child, he contemplated why companies always use 99 cent price endings, which led to the question, “Do companies think we’re stupid?” He had a chance to study this question during his doctoral program at the University of California at Berkeley and hasn’t looked back since.

An award-winning speaker, Mark speaks at professional conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark is also the author of “Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business” and “Impact Pricing: Your Blueprint for Driving Profits”.

Product Type
Live Webcast Replay

How to Help your Clients with Value Based Pricing


Total Credits: 1 including 1 Business Management & Organization - Non-technical

Average Rating:
Not yet rated
Category:
Accounting and Auditing |  Professional Development |  Industry
Faculty:
Mark Stiving
Duration:
1 Hour
Price:
$39.00 - Member


Product Type
Live Webcast Replay

Help Your Clients Harness the Power of Price Segmentation


Total Credits: 1 including 1 Business Management & Organization - Non-technical

Average Rating:
Not yet rated
Category:
Accounting and Auditing |  Professional Development |  Industry
Faculty:
Mark Stiving
Duration:
1 Hour
Price:
$39.00 - Member


Product Type
Live Webcast Replay

The Power of Subscriptions, for You and Your Clients - 101


Total Credits: 1 including 1 Business Management & Organization - Non-technical

Average Rating:
Not yet rated
Category:
Accounting and Auditing |  Professional Development |  Industry |  Partner Produced
Faculty:
Mark Stiving
Duration:
1 Hour
Price:
$39.00 - Member


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